Bellamy Sport & Leisure · Last updated July 7, 2026
Bellamy Sport & Leisure
Last updated: July 7, 2026
Your results are yours. This assessment is not powered by AI. Your responses are used to generate your Self-Portrait and to operate and improve the Service. We use information only as described in this policy. We also use information in anonymized and aggregated form, for example to show how common a particular result is across everyone who has taken the assessment, and we reserve the right to use and share anonymized, aggregated data that does not identify you. Sharing your individual results with other people is always your choice. The sections below explain how this works and the choices you have.
Bellamy Sport & Leisure ("Bellamy", "we", "us" or "our") operates the website at bellamysportandleisure.com and the Bellamy Master Assessment. Bellamy Sport & Leisure is a limited liability company formed in the State of Delaware, United States, with its principal place of business in the State of Tennessee, United States. For the purposes of the GDPR and UK GDPR, Bellamy is the data controller for the personal information described in this policy.
Contact for any privacy question or request: hello@bellamysportandleisure.com.
Information you give us. Your email address and order details when you purchase, the responses you provide when you complete the assessment, and any message you send us. Before the assessment we also ask for your first name and, optionally, your age range and gender. Age range and gender are never required, are used only in anonymized and aggregated form to understand trends across everyone who takes the assessment, and can be left as "prefer not to say."
Your acceptance record. When you begin the assessment we record that you confirmed you are 18 or older and that you accepted our Terms, Privacy Policy, Refund Policy and Assessment Disclaimer, along with the date and time and the version of those terms. We keep this as a record of your consent.
Information created by the Service. Your assessment results, including your archetype, season, future dimension, dominant tension, arc and signal scores, the confidence and close-score flags, and the time you spent completing the assessment.
Information collected automatically. Limited technical and usage information such as device and browser type, general location inferred from IP address, pages viewed and basic analytics, and cookie or similar identifiers as described in our Cookie Policy.
Bellamy App (mobile). If you download and use the Bellamy App, we also collect the account, content, purchase and device information described in the dedicated section "The Bellamy App (mobile application)" below, which explains exactly what the app collects and the choices you have.
We do not ask for, and you should not provide, special category information such as health, racial or ethnic origin, or similar sensitive data. The assessment is a reflective tool and is not designed to collect clinical or medical information.
We use your information to: deliver the assessment and generate and send your results; process your order, including payment and tax through our commerce providers; send you the emails connected to your purchase, including your access link and your results; respond to your messages and provide support; operate, secure, maintain and improve the Service; produce anonymized and aggregated statistics and features, for example to show how common a result is across all participants; and comply with our legal obligations and enforce our Terms.
Aggregation and anonymization. We may combine information from many participants into anonymized, aggregated form that does not identify any individual. Once information is genuinely anonymized it is no longer personal information, and we may use and share it for statistics, research, product features and similar purposes.
Where the GDPR or UK GDPR applies, we rely on the following legal bases: performance of a contract, to deliver the assessment and results you purchased; our legitimate interests, to secure, operate and improve the Service and to understand aggregate patterns, balanced against your rights; your consent, for non-essential cookies and for any optional marketing, which you may withdraw at any time; and compliance with a legal obligation, where the law requires it.
We share personal information only as needed to run the Service, and with service providers who process it on our behalf under contract. These currently include providers for commerce and payments, hosting and database services, email delivery and website hosting and analytics.
We may also disclose information if required by law, to respond to lawful requests, to protect our rights, safety or property or those of others, or in connection with a merger, acquisition or sale of assets, in which case we will require the recipient to honor this policy.
We do not sell your personal information for monetary consideration, and we share personal information only with the service providers and in the circumstances described in this policy. Sharing your individual results with other people is always your choice.
We and our providers may process your information in countries outside your own, including the United States. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on an appropriate safeguard such as the European Commission's Standard Contractual Clauses or the UK International Data Transfer Addendum, or another lawful transfer mechanism.
We keep personal information for as long as needed to provide the Service and your results, to meet our legal, tax and accounting obligations and to resolve disputes and enforce our agreements. When we no longer need it, we delete it or anonymize it. Anonymized, aggregated information may be kept indefinitely because it no longer identifies you.
We use reasonable technical and organizational measures to protect personal information, including access controls, encryption in transit and restricted database access. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Depending on where you live, you may have some or all of the following rights regarding your personal information: to access it, to correct it, to delete it, to object to or restrict certain processing, to data portability, to withdraw consent and to not be discriminated against for exercising your rights. To make a request, contact hello@bellamysportandleisure.com. We will verify your request and respond within the time the applicable law requires. You may use an authorized agent where the law allows.
European Union and United Kingdom. You have the rights described above under the GDPR and UK GDPR, and you may lodge a complaint with your local supervisory authority, or with the UK Information Commissioner's Office, if you believe your rights have been infringed.
California. Under the CCPA as amended by the CPRA, you have the right to know what personal information we collect and how we use and disclose it, the right to delete, the right to correct and the right to opt out of the sale or sharing of personal information and to limit the use of sensitive personal information. We do not sell your personal information for money. To the extent any use of analytics or advertising cookies is treated as "sharing" under California law, you can exercise your choices through the cookie controls described in our Cookie Policy and by contacting us. We will not discriminate against you for exercising your rights.
Canada. Under PIPEDA and applicable provincial laws, you may request access to and correction of your personal information, and you may withdraw consent subject to legal and contractual limits. You may also contact the Office of the Privacy Commissioner of Canada.
We will send you the transactional emails connected to your purchase, such as your access link and your results. If you opt in to marketing emails, you can unsubscribe at any time using the link in the email or by contacting us. We honor applicable email laws, including consent and unsubscribe requirements.
We use cookies and similar technologies as described in our Cookie Policy, which explains what we use, why, and the choices available to you.
The Service is for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us and we will delete it.
Bellamy offers a separate mobile application, the "Bellamy App" or "app", which is a companion self-reflection tool. This section explains how the app handles your information. It adds to, and where the app is concerned takes precedence over, the rest of this policy. The Bellamy App is a distinct product from the Bellamy Master Assessment sold on our website.
To use the app you sign in with a one-time code sent to your email address. We collect your email address and the sign-in records needed to keep your account secure. The app does not require a password.
The app stores the reflections, routines, notes and personal signals you choose to log, so that they sync across your devices and are there when you return. This content is yours. We use it to provide the app to you and, in anonymized and aggregated form only, to understand general patterns and improve the app. You can export your data and delete your account, along with the content in it, from within the app.
If you allow it, the app uses your device's approximate location to show your local weather and place on your Routines screen. This is optional. You can turn it off at any time in your device settings, and the app works without it.
If you allow notifications, the app may send reminders and gentle prompts related to your reflections and routines. You can turn notifications on or off at any time in your device settings.
If you buy a membership in the app, the purchase is processed by your app store, such as the Apple App Store, not by us. The app store handles your payment details, and we do not receive your full card or payment information. We use a subscription-management provider to confirm your membership status so we can unlock member features. We may receive limited information such as whether your subscription is active, when it renews and an anonymized purchase identifier.
Like most apps, the app processes limited technical information such as device type, operating-system version, app version, general region and basic diagnostic or crash information, so we can keep the app secure, stable and working properly.
If you take part in the Bellamy Ambassador referral feature, the app creates a referral code linked to your account and records when a referral is made, so the feature can work and recognize your referrals.
To run the app we use service providers who process information on our behalf under contract, currently including providers for hosting and database services, authentication, subscription management and app analytics and crash reporting. As with the rest of the Service, we do not sell your personal information, and sharing anything you log with other people is always your choice.
The rights described in Section 9 also apply to the information in the app. In addition, you can control location and notification permissions from your device settings, manage or cancel your membership in your app store account settings, and export your data or delete your account from within the app at any time. The app is for adults aged 18 and over, as described in Section 12.
We may update this policy from time to time. When we do, we will revise the "Last updated" date above, and we will provide additional notice where the law requires it.
For any privacy question or to exercise a right, contact hello@bellamysportandleisure.com.
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